Habits That Might Ruin Wizkid’s Career
GidiCloud present to you Habits That Might Ruin Wizkid’s Career. Art is such a thing of beauty, meant to be valued and appreciated. People commonly find beauty in works of art and they appreciate them by passing compliments.
Sadly none of these logical options was taken and it is even more sad that the manner with which Wizkid & his management communicated the botched Coachella performance reeks of disrespect especially to his fans who sing his chorus, praise him on Twitter and defend him with their best words during music debates – first he promised to makeup for his initial failure, the promise wasn’t kept and he just hushed like he didn’t just (figuratively) disappoint a whole continent.
Silence! Really? The millions of Wizkid fans across the globe who were looking forward to seeing their star singer wow the same audience as Beyoncé, while also showing to the world a side of Africa that is uniquely beautiful, deserve an explanation. If truly Wizkid cares about them like he claims on social media and during interviews he would have given reason for dashing their hopes not once but twice. But does he even care at all?
During a press briefing, Wizkid explained that he does not attend international awards (and perhaps events) that do not respect African artists; but then he treats Coachella and his fans with so much disrespect. How about the tens of native awards that he refused to attend or even acknowledge? Isn’t respect supposed to be reciprocal?
Around the tail end of last year, Wizkid was named “Young Person of the year” at The Future Awards Africa (TFAA) 2017. The prize was perhaps the biggest of the night, as it had the brightest young creatives on the African continent in the list of nominees.
I believe Wizkid was in town at the time of the award. I believe he was notified of his nomination and he was well aware of the details of the event but he did not show up, and surprisingly, he didn’t show any sign of appreciation for the TFAA Awards particularly, not even the social media displays that they (artistes) often do and like he did for his MOBO Award.
His reason for not attending the TFAA Award ceremony and the tens of other awards ceremonies he has snubbed remains a quiz. It has raised further questions like; does he not see awards as validation? Is he too big for these awards? Or can’t he stomach watching other nominees beat him to awards? Or does he just snub awards for fun?
Whatever Wizkid’s reason(s) for snubbing awards is(are), the frequency of his snubs does not project him as a creative who takes feed backs and critiques seriously or enough to channel them into bettering his craft and it could turn out to be the ultimate hunter of his precious art.
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