To Instagram or Not? How to Use Social Media to Your Advantage in Modeling
Keep everything in moderation, including your social media posts. Post pictures naturally and always keep connecting with your audience. Express good values such as gratitude by thanking your fans for compliments.
Gain followers and follow influential models yourself
Apart from gathering your vital statistics, height and weight etcetera, agencies and scouters are increasingly looking at your media presence, your likes, and followers. There isn't a specific number but of course more the merrier. It signifies your ability to market yourself, and your appeal to the common folk, or target audience. With that said, social media only gives an added advantage, and you still have to impress during your interviews and casting calls. Find out more about how you can ace your casting call.
Walk the talk and follow influential models yourself such as Adrian Lima and Gisele Bundchen who regularly post their model pictures and update their social media accounts. Following such people will also give your potential model agencies a sense of your interest in fashion and modeling. Take caution that these high-profile model's have a different dynamic from you and if you are still new or low key on social media your use of it must be strategically relevant for your position. Do not just copy the top models style whole sale. Although it never hurts to learn from the best, models must take the positives and apply them such that it fits our specific community appropriately.
Embrace social media, but remain a mystery too
There are some high profile models that remain low-key on social media. Kate Moss is one such example; she is press-shy and never takes snapshots in public. Post important pictures but remember to always keep the mystery. Do not keep spamming posts; hold some restraint on your posting. You definitely want to avoid the effect of irritating your followers by constantly appearing everywhere on their social media feed, especially if you posting things that are less important like cat or food pictures. Give a few days break and intervals between posts, and remember less is more. If you have nothing good don't post it. Most importantly, staying low also means lesser chances to make offensive posts. In order to rise up the ladder of social media appeal it is important posts are well quality checked and that which retains fans and followers, thus keeping your appeal for a longer period of time.
Choose your platform wisely
This ultimately depends on your commitments and position in life and there are many cases. However you may take heart in supermodels like Tyra Banks and Coco Rocha who have millions of fans across multiple platforms and spend time in connecting with their fans despite their busy schedule and lifestyle. Coco Rocha for example has amassed millions of fans across 13 social media platforms.
If you tend to be busy, as most of us juggle part-time modeling with a full-time career or education, and have a host of other responsibilities and commitments. In such case it is better to focus your attention and energy to specific platforms that enhance your position as a model. The top platform would definitely rank as Instagram. It's layout and design best suit your ability to share visual content such as pictures and videos easily. Though hash tags are very commonplace across most media platforms, it is effectively used in Instagram to track pictures and videos. Moreover the beauty of Instagram is the ability to easily scroll through the feed, engaging by liking and being updated on latest fashion trends and modeling content easily. You can follow modeling agencies and be updated of latest job openings and the progress of the agencies as well.
The next best platforms are Facebook, followed by Twitter, and then Snapchat. The dynamics of each of these platforms are different and are for different target audiences as well. But as far as modeling goes, Instagram still remains the best platform available and if time is an issue, then focusing it on Instagram would enable an aspiring model to reap maximum benefit.
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